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White Paper 2020: Special edition Covid-19

This report, released in June 2020, provides insights into how Covid-19 has impacted European consumers' financial wellbeing from the first months of the pandemic. The term ‘pulse’ implies capturing a quick snapshot or pulse of consumer sentiment at a particular moment in time and is based on survey 24,000 consumer across Europe.

A steep decline in financial wellbeing

Nearly half (48%) of European consumers reported a decrease in their financial wellbeing within the first six months of the pandemic. This decline has particularly affected younger generations and households with children, raising concerns over long-term financial stability.

Employment and income under pressure

The Covid-19 crisis has severely impacted employment, with 4 in 10 consumers facing changes in their job situation. More than half (54%) have seen a drop in their household income, which has led many to take on more debt to cover everyday expenses.

Long-term savings hit hard

Savings for the future have reduced, with 39% of consumers saving significantly less than before the pandemic. Women, in particular, have expressed concerns about their ability to save for retirement, reflecting deeper financial inequalities.


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